Imagine a luxury handbag…with Bluetooth and bio-metric fingerprint locks, wired and wireless (Qi-certified) charging for your devices, Bluetooth® proximity sensor (so you never leave your bag somewhere again!), RFID data protection for your credit cards and passport, and so much more.

Well, it’s here – the world’s first smart luxury handbag, made by FYB® London.

We founded the company after developing the idea for a SMART handbag, we went from idea to product in 5 months after sourcing manufacturing partners in China. Sold over $250k in the first 30days including a $144k Crowdfunding campaign. Achieved over 25M video views from earned media by creating highly engaging, shareable content and pushed through our network of media contacts